One of Australia's best known labels Country Road, was started in the 1970's by Steve Bennett and Victoria Cooper became his right hand lady in retail, opening the first store.  The business by any standards was an incredible success story and it was an inspired exciting decade for Victoria.

Spurred on by her partner Denny Collins, whose background was in fashion marketing for companies such as Trent Nathan, Victoria started her own label in the mid 80's, manufacturing girls wear.

They then developed a ladies wear range including tailored garments, which were manufactured in Australia, wholesaled throughout Australia and New Zealand plus they also opened their own boutiques in Sydney and Canberra.  They decided to downsize and slow down as Denny was in poor health.  They moved to a more relaxed lifestyle in Runaway Bay in Queensland. 

Victoria Cooper now manufacturers off shore and produces quality garments in mostly natural fabrics such as linen and cotton and selected boutiques around Australia and New Zealand are eager stockists.  The styles are lifestyle-inspired – generally casual and relaxed for the 25 + age group.  They're wearable pieces for real women.

They have added dresses to the summer collection, which has been very successful and they continue to offer their essential denim and cotton twill jeans wear, classic and fancy T's, cargo pants, shirts and tops plus interesting knitwear.

Colours range from natural, orange, red, mid green, marine blue, aqua and Bali prints to lots of white and every woman's favourite must have – black.